Kathmandu: CG Corp Global’s FMCG vertical CG Foods, the owner of the noodle brand WAI WAI, announces its partnership with Bollywood’s star Ayushmann Khurrana as its new brand ambassador.
CG said, ‘With a legacy of 25 years and a dedicated following among the youth, WAI WAI is set to further solidify its position by joining forces with Ayushmann Khurrana, whose genuine and versatile persona deeply resonates with the youth.’
Under the theme and tagline ‘WAI WAI Wala Taste’, this collaboration aims to celebrate the distinctive flavor, taste, and seasoning that has endeared WAI WAI to its enthusiasts. Varun Chaudhary, Managing Director of CG Foods & CG Corp Global India saids, ‘Collaborating with Ayushmann Khurrana was my top priority, and I am delighted that we have joined forces in such a short time. This partnership comes at a critical moment when my vision for the brand includes not only exponential growth in sales but also the establishment of deep connections with WAI WAI fans across the country. India is an important market for us , and I am dedicated to ensuring that WAI WAI attains a leadership position with its roots deeply entrenched in India.’
WAI WAI has decided to foster a connection with the emerging generation, encompassing young adults, teenagers, and working professionals. As the sole standalone brand producing pre-seasoned noodles, colloquially referred to as ‘Brown Noodles,’ WAI WAI is set to introduce transformation to the market.