Vivo is a popular Chinese smartphone brand which is known to focus on camera smartphones. It arrived in Nepal in 2017. Since its establishment, it has grown to become one of the top mobile brands in Nepal gaining a market share. It is selling V and Y series phones yet. In this regards, Corporate Nepal caught up with CEO of vivo Nepal, Mars and inquired him about vivo in Nepal.
It’s been more than 3 years that vivo entered the Nepalese Market.During this time period how has vivo established in the market?
As auser-oriented brand,vivo believes in ground-breaking innovation and technology advancements.With more than 75% of our employees involved in Research and Development.In Nepal, we are committed to developing innovative technology that addresses consumer pain points. From coming up with the V series smartphones V21 and V21e to tackle night time photography to launching Y53s smartphone to provide users with long-lasting batteries, super-fast charging support, and plenty of storage capacity for a ‘Swift Performance’, we have it all under our product portfolio. These smartphones are a testamenttothe kind of excellence we provide to our consumers. vivo, has also been gaining recognition amongst the Nepali youth, thanks to wide selection of productsand customer services.
To strengthen and establish a solid local connect, vivo collaborated with Pradeep Khadka, one of the leading celebrities in Nepal, who not only reflects the brand’s value but also appeals to the younger audience. vivo is equally passionate about the welfare of the society in which we operate and as part of our CSR initiative, we participated in a Motor Rally to raise public awareness about cervical cancer in the country and promote local tourism by distributing sporting kits. We also distributed school bags to the students in rural areas to support education. At the concluding event, which was also attended by renowned actor and singer Rajesh Hamal and other popular local celebrities, vivo also sponsored Y12s smartphones for the winners of the Rally. All these initiativeshelped vivo in establishing significant inroads into the Nepal smartphone market, making it one of the top smartphone brands in the country.
A lot of smartphone brands have entered the Nepalese Market, how competitive is it to be in the market?
With localization and innovation at heart, vivo is constantly working to bring the best-in-class technologies to the market and upscale the presence to cater to user demands. Developing technologies and features based on consumer insights is fundamental to vivo as an international technology brand. Being constantly driven by innovation and pushing limits by continuously expanding its smartphone portfolio with the premium V series and youth-centric Y series,is something that differentiates vivo from other brands. vivo also believes in the concept of “Benfen”, a term that describes the attitude of doing the right things and doing things right. Through its various initiatives vivo truly imbibes this Benfen quality, building a brand that respects local talent, culture, and evolving consumer preferences.
What is the specialty of vivo Smartphone Brand? Why should customers buy vivo phone?
We at vivo believe that the customer comes first. Therefore, we are and are constantly working on designing smartphones that are beneficial tothe growing needs of our consumers,especially the youngergeneration.
Following the core value “Benfen” that means doing the right things and doing things right, vivo sticks to the vision of becoming a leading, long-lasting, world-class enterprise.To achieve this goal, vivo always aims to deliver design-driven and user-oriented products, committed to connecting users around the globe through the design of exciting and innovative smartphones and companion devices.
Holding the company’s mission, vivo creates a harmonious and respectful working atmosphere for its employees, provides a fair, reasonable and reciprocal platform for its business partners, and offers a higher return than the social average for its shareholders.In the face of fierce competition in the global smartphone market, vivo pursues a sustainable development strategy with an emphasis on the process of thinking and valuing long-term results.
vivo will continue to be innovation-based and design-driven, with a mindset of sharing interests and staying poised and focused. vivo will go all-in to cultivate its causes and make its future promising.
What is vivo’s Durability and warranty? How can you confirm the statement. Where and how can we get the service of customer care and service center? vivo works relentlessly as a customer-centric and responsible brand to ensure end-to-end customer safety and convenience while providing a hassle-free buying experience. That is why we innovate and launch products whileoffering different types of customer services for the convenience of the customer.Guided by our ‘More Local, More Global’ strategy, we also partner with local e-commerce sites like Daraz to help customers with exciting gifts and discounts on purchase of vivo smartphones.We have four active service centers across Nepal that resolve the smartphone issues of customers within an hour.
vivo also has a remarkable offline retail network with over 380,000 sales and after-sales service centers globally which includes brand concept stores, smart flagship stores, experience centers and vivo stores.
We don’t see much branding like other brands are doing in the market, why so ?
At vivo, the product is our priority. While marketing strategies are important, we believe that our product itself is the best form of marketing. Just to state an example, our“Joy of Humanity”campaign also focused more on content rather than channels when it comes to marketing. vivo strives to establish a communication with users that touch the hearts and make people feel pleasant during the process. The constant research and innovation we bring to the smartphone industry has helped fulfil many consumer demands. This over time has established a strong relationship with our consumers.
For vivo, excellent products and services are the foundation of our market expansion. Marketing, although more easily felt and seen, is only a magnifier — the icing on the cake.We will continue to make vivo a loved brand in Nepal by focusing on features like photography, design and long battery life.
At last do you want to add anything ?
We strive to continue to prosper in Nepal as we are enriching consumer lives with industry-leading innovations and world-class features. vivo has been an industry leader in introducing smartphones with advanced camera technology, premium imaging hardware, and powerful software to ensure a seamless user experience, and it will continue to do so in the future.