vivo, a global smartphone brand, has come a long way in Nepal since its inception three years back to becoming a leading youth centric brand in the market. Nepal is a growing market and holds a lot of potential as the local youth aspiring for innovative smartphones with futuristic technology and design.
As a future ready and young oriented brand, vivo strives to offer innovative smartphones based on the consumers’ needs with industry leading camera capabilities, longer battery life, improved design and appearance and many other limitless possibilities to unfold the potential of the mobile tech.
With more than 42.85 million mobile connections and more than 10.21 million internet users, the Nepal market has been experiencing a growing craze for the smart use of mobile technology. Aiming to capturing the immense potential, vivo launched many next generation feature-rich variants in its vast and innovative portfolio of different series -Y and V- designed to fit the Nepal youth's evolving lifestyle needs and budget preferences.
Strongly guided by the ‘More local, More global’ approach, vivo never hesitate to promote the local appeal and upscale its presence in the local mobile market to embrace consumer demands. Keeping the localization at heart, vivo is aligned to bring in more jobs and strengthen footprint in the country. vivo has long-term plans for the Nepal market to contribute towards the nation’s economic development at large. vivo believes that Nepal is strategically very important for the brand and adds to the strength of the organization. vivo is relentlessly expanding in the region bringing new and innovative technology for the country. In order to support customers and help them during tough covid-19 times, vivo extended warranty on all its products in Nepal. [AC1] Vivo has strengthened its presence in Nepal with 1000 retail outlets for purchase and have set up 3 service centres across the country to address to customer issues and queries.
Breakthrough launches of 2020
The year came up with feature-rich smart phones in the Y series, including the launch of Y91C, Y30 & Y20 series , and recently launched Y51. Y series has been highly appreciated for being a mid-range smartphone range packed with advanced features, performance, a premium design ad advanced camera technology. Another noteworthy achievement for the brand was the successful launch of flagship products V19, V20 and V20SE.vivo V20 series presents industry leading camera technology, futuristic design and a powerful all-around performance driven handset. It has been strategically developed to complement the lifestyle of young, evolved, fashion-savvy consumers. Most of the handsets from vivo are built as both a design accessory and a powerful computing tool for speedily evolving consumers. Worth mentioning that V20 series is the epitome of luxurious looks with an ultra-sleek and stylish colour pallet that flawlessly matches the youth’s lifestyle and holds their attention with extraordinary performance. This year’s launches had something fascinating about them in terms of offering the best-in-class technology and sharp aesthetic features.
Moving towards a better future
Vivo firmly stand by the value of making its customers’ lives extraordinary by offering innovative solutions and make them experience the best of mobile technology. The thought behind purposeful innovation and futuristic design is to ensure smooth performance for enhanced user experience. The brand is also marking its presence in the global 5G sector. vivo brings a smart combination of 5G and Artificial Intelligence (AI). In first of its kind, a 5G ready smartphone IQOO Pro 5G launched by vivo to suit the interest of future generations. vivo is well prepared to fully leverage the 5G technology to create ‘Intelligent Phones’ that stay ahead of time.
With a singular vision to bringing both the physical and digital worlds, vivo continues to focus on the information consumption terminals and provide smart products and services to meet the needs of the digitally enabled consumers.
In line with the same, vivo Communications Research Institute released 2 white papers this year, ’6G Vision, Requirements and Challenges‘ and ’Digital Life 2030+’. In ’Digital Life 2030+’ looking into possible scenarios for digital life in 2030s. These whitepapers offer a preliminary view of the vision for 6G and its goals while analyzing potential challenges involved of networks and terminals.
As part of its expansion plans, vivo also extended its footprints in European markets marking its official entry into six countries – France, Germany, Italy, Poland, Spain, and the United Kingdom. vivo made this move after extensive preparation which included researching and interviewing with 9,000 people across Europe, to understand the individual needs of each consumer and local requirements.
Besides this, vivo continuously took measures to roll out improved services and experiences. At the 2020 vivo Developer Conference, vivo revealed OriginOS – a new Android operating system that offers an array of original features combined with different customization options, further demonstrating vivo’s strategy of developing products and services that move consumers.
Taking this commitment forward, vivo announced a long-term strategic partnership with ZEISS recently to enhance collaboration in mobile imaging technology. With 380 million users worldwide, vivo is well aware that mobile photography experience is critical for consumers and therefore, will set up a joint R&D program, vivo ZEISS Imaging Lab, to innovate mobile imaging technology for vivo's flagship smartphones.
The brand’s endeavour is to set the standard with phenomenal technology and become a trailblazer in mobile technology. With innovation and customer experience being its philosophy at heart, vivo is looking forward to starting the year with more surprises and more accomplished milestones in the future, seeking local support and love from the consumers.